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Auto Repair & Services Runbooks

Drive Repeat Business & Never Miss Maintenance—
Automated Auto Shop Marketing

Losing customers between oil changes? Quick Hub runbooks automate service reminders, appointment confirmations, seasonal promotions, and referral programs—keeping your bays full and customers coming back without manual outreach.

Service Reminders
Automated Follow-Ups
Seasonal Check-Ups
Referral Programs
Auto Repair Marketing Challenges

Irregular Visits, Forgotten Maintenance, & Lost Revenue

Auto repair shops struggle with customers who only visit when something breaks. Without reminders, vehicle owners forget routine maintenance until urgent—meaning lost revenue and difficulty building loyalty between visits.

Irregular Customer Needs

Customers only visit when something breaks—hard to build loyalty when visits are unpredictable. Need proactive outreach to create regular touchpoints.

Forgotten Routine Maintenance

Without reminders, customers forget oil changes, tire rotations, inspections—wait until urgent (and expensive). Preventive maintenance = lost revenue.

Fierce Local Competition

Competition from other shops and dealerships—must work harder to stay top-of-mind between visits or lose customers to convenience.

How Auto Repair Runbooks Help

Automate Timely Outreach Based on Service Records

Using service records (last oil change date, mileage), Quick Hub sends automated service reminders, appointment confirmations, and post-service follow-ups—keeping customers informed and engaged without manual effort. Stay top-of-mind between visits.

Service Record Tracking

Track last oil change date, mileage, service history → automatically trigger "Your car is due for an oil change" reminders via email/SMS/messenger.

Appointment Automation

Instant booking confirmations → pre-appointment reminders (24hr email, 2hr SMS) → post-service thank-you notes with satisfaction surveys.

Vehicle-Specific Targeting

Segment by vehicle type—SUVs get winter tire specials, older cars get brake service offers, luxury vehicles get premium detailing promos.

Hands-Off Loyalty Programs

Welcome emails for new clients, referral program announcements, targeted discount offers—all automated. Build loyalty without manual campaigns.

Recommended Auto Shop Campaigns

Essential Marketing Workflows for Auto Repair Shops

Quick Hub auto repair runbooks cover every customer touchpoint—from first service to loyal repeat customer.

Service Reminders (Date & Mileage-Based)

Notifications for scheduled maintenance (oil changes, inspections) based on date or mileage. The #1 way to drive repeat business— remind customers before they forget and go somewhere else.

Oil Change Reminders: 6 months or 5,000 miles since last service (whichever comes first) → email: "Your [Make/Model] is due for an oil change—schedule now!"

Inspection Reminders: Annual state inspection due → 30 days before expiration: "Your inspection expires soon—avoid tickets, book today!" with online scheduling link

Multi-Touch Sequence: First reminder email with 10% discount → 7 days later SMS if no booking → 3 days later final email: "Last chance for discount!"

Results: 3× more bookings vs customers who don't receive reminders. Turn one-time visits into regular maintenance schedules.

Appointment Confirmations & Post-Service Follow-Ups

Instant emails/texts confirming bookings and post-service thank-yous, often including future service coupons. Reduce no-shows, gather reviews, book next appointment—all automated.

Instant Confirmation: Customer books appointment → immediate email/SMS: "Your appointment is confirmed for Tuesday 2pm—here's what to bring"

Pre-Appointment Reminders: 24 hours before → email reminder with service details. 2 hours before → SMS: "See you in 2 hours for your oil change!"

Post-Service Thank-You: Day after service → "Thanks for trusting us with your [Vehicle]! Here's 15% off your next visit" + link to leave Google review

Satisfaction Survey: 3 days after service → "How did we do? Your feedback helps us improve" + if 5-star rating, redirect to Google/Yelp review

Referral Incentive Programs

Automated campaigns encouraging customers to refer friends, rewarding both referrer and referee. Word-of-mouth is the #1 way auto shops get new customers—automate it with trackable referral links and instant rewards.

Quarterly Referral Prompt: "Love our service? Refer a friend—you both get $25 off next service!" email with unique referral link

Automatic Reward Delivery: Friend uses referral link to book → both customers receive email: "Thanks for the referral! $25 credit applied to your account"

New Customer Welcome: Referred friend completes first service → original customer gets "Your friend loved our service—here's another $10 credit for spreading the word!"

Results: 30% of new customers from referrals vs 8% without automated program. Zero manual tracking—Quinn handles everything.

Vehicle-Specific Promotions

Targeted offers (brake service for older cars, AC check for summertime) based on customer vehicle data. Segment by make, model, age, mileage—send relevant promotions that actually drive bookings.

High-Mileage Vehicles: Cars over 100K miles → "Time for a brake inspection? Get 20% off brake service this month" (preventive targeting)

SUV Owners: Fall arrives → "Get your SUV winter-ready: tire rotation, battery test, fluid check—$49 package deal"

Luxury Vehicles: Mercedes, BMW, Audi owners → "Premium detailing for luxury vehicles—restore that showroom shine for $199"

Timing-Based: Summer heat → all customers with A/C service history: "Is your A/C blowing cold? $39 A/C performance check before the heatwave"

Seasonal Check-Ups & Weather-Based Campaigns

Emails promoting timely services (winter tire change, summer A/C tune-up) as the weather changes. Capitalize on seasonal needs—remind customers before they think of it themselves.

Fall/Winter Prep: October arrives → "Winter is Coming! Get your vehicle ready: antifreeze check, battery test, tire inspection—book now before the rush"

Spring/Summer Transition: April → "Spring Tune-Up Special: A/C check, wiper blades, coolant flush—$89 package (save $30)"

Tire Changeover: Customers with snow tire history → "Time to swap to summer tires! Book your tire changeover—$50 installation"

Road Trip Season: Memorial Day, July 4th → "Road trip ready? Pre-trip inspection: tires, brakes, fluids—peace of mind for $39"

Re-Engagement & Win-Back Campaigns

Messages to customers whose vehicles haven't come in for a while, reminding them to book an inspection or oil change. Recover lapsed customers before they become someone else's regulars.

12-Month Inactivity: Customer hasn't visited in a year → "We miss you! Your vehicle needs attention—here's 25% off any service to welcome you back"

Safety Angle: "It's been over a year since we've seen your [Vehicle]—has it had a safety inspection? Don't risk breakdowns—schedule today"

New Ownership Check: Customer bought vehicle 3 years ago, hasn't returned → "Did you sell your [Make/Model]? If you have a new vehicle, we'd love to service it—bring this email for $50 off first visit"

Multi-Touch Sequence: Email → 5 days later SMS → 10 days later postcard → recover 20% of inactive customers before they're lost forever

Quinn & Automation in Action

Real Auto Shop Scenarios—Automated by Quick Hub

Scenario 1: Oil Change Reminders—3× More Repeat Customers

The Situation: John's last oil change was 6 months ago. Hasn't booked next service.

Quinn's Automated Sequence:

6 Months Later

Email "Your Honda Civic is due for oil change! $10 off with code OIL10"

3 Days Later

No booking → SMS "Oil change overdue—tap to book: [link]"

1 Week Later

Still no booking → Final email "Last chance $10 off to avoid engine damage"

After Service

Thank-you + review request + $5 credit for Google review

Auto-Schedule

Next reminder set for 6 months out

Result

John books, leaves 5-star review, returns every 6 months like clockwork. 3× more repeat customers.

Scenario 2: SUV Winter Campaign—45% Booking Rate

The Situation: October arrives, temperature drops. Quinn segments database by vehicle type.

Quinn's Automated Campaign:

Email Blast

To SUV owners: "Get snow-ready! Winter inspection $59 (save $40)—tire pressure, 4WD test, battery, antifreeze"

3 Days Later

Unopened → SMS "Winter storms coming! Book inspection this week—$59 special ends Friday"

Booking Confirmation

"Service takes 45 min—enjoy free coffee while you wait"

Post-Service Upsell

Tech finds worn wipers → text "Order new wipers $25 (installed free)—crucial for visibility"

Result

45% booking rate, $89 avg ticket. Seasonal campaigns fill slow weeks before holidays with targeted, timely offers.

Scenario 3: Review & Rebooking Loop—40% Higher Lifetime Value

The Situation: Maria completed brake service ($420). Left happy but hasn't rebooked.

Quinn's Automated Sequence:

Day 1

Thank-you email "Brakes good for 30K miles! 15% off next service—code THANKS15"

Day 3

"Rate your experience ⭐⭐⭐⭐⭐" → 5 stars → redirect to Google review

After Review

"$5 bonus credit added to your account—thank you!"

6 Months Later

"Due for oil change + brake check—book your checkup today!"

Result

Maria becomes loyal customer, leaves reviews, returns regularly vs one-off service. 40% higher lifetime value.

Keep Bays Full & Customers Returning—On Autopilot

Quick Hub auto repair runbooks automate service reminders, appointment confirmations, referral programs, vehicle-specific promotions, seasonal campaigns, and re-engagement sequences—ensuring steady repeat business without manual outreach. 3× more repeat customers. 30% new customers from referrals. Work smarter, service more vehicles.

Ready to Drive Repeat Business & Fill Your Bays?

Start automating service reminders, seasonal promotions, and customer follow-ups with auto repair runbooks. Launch your first campaign in minutes.