Nurture Leads & Close More Deals—
Automated Real Estate Marketing
Struggling with long sales cycles and lead follow-up? Quick Hub runbooks automate listing alerts, lead nurture drips, open house promotions, and client check-ins—keeping you top-of-mind from first inquiry to closing day and beyond.
Long Sales Cycles, Fierce Competition, & Lead Nurturing Demands
Agents and real estate teams face leads that require nurturing over weeks or months before closing. Without consistent follow-up, it's easy to lose prospects. Keeping leads engaged until they're ready to buy or sell is the primary challenge.
Long Sales Cycles
Real estate transactions take weeks or months—leads need consistent nurturing with helpful information without overwhelming them.
Fierce Local Competition
Every neighborhood has multiple agents competing for the same buyers and sellers—staying top-of-mind is essential to winning business.
Manual Follow-Up Overload
Tracking dozens of leads at different stages (browsing, serious buyer, just sold) and sending personalized follow-ups is time-consuming and error-prone.
Automate Lead Nurturing & Client Follow-Ups at Scale
Real estate runbooks automate listing alerts, post-showing follow-ups, and behavior-triggered content—keeping your services top-of-mind without manual effort on each touchpoint. Warm up leads with helpful information delivered at exactly the right time.
Automatic Listing Alerts
Subscriber selects zip codes or home features → system emails new relevant listings automatically. "Just listed: 3-bed in your search area under budget!"
Post-Showing Follow-Ups
After property showing or inquiry → automatic thank-you notes + additional resources (market reports, buyer guides, neighborhood insights).
Behavior-Triggered Content
Website inquiry, email opens, listing views → trigger relevant content (client testimonials, open-house invitations, home-buying checklists) automatically.
Lead Scoring & Prioritization
Track engagement automatically—hot leads (3+ listing views) get immediate personal follow-up, warm leads get nurture sequences, cold leads get re-engagement campaigns.
Essential Marketing Workflows for Agents & Teams
Quick Hub real estate runbooks cover the entire client journey—from first inquiry to closing day and beyond.
Lead Nurture Drip Campaigns
Automated email sequences that welcome new leads and share market overviews, buying/selling tips, or community information. Warm up cold leads over weeks/months until they're ready to transact—24% conversion vs 8% without nurture campaigns.
Day 1 (Lead Capture): Welcome email—"Thanks for your interest! Here's our guide to buying/selling in [City]" with market overview PDF
Day 3: Neighborhood spotlight—"Discover [Neighborhood]: Schools, parks, local favorites" with video tour and community stats
Day 7: Buyer/seller tips—"10 Things Every [Buyer/Seller] Should Know" educational content establishing expertise
Day 14: Client success story—"How We Helped the Johnsons Find Their Dream Home" testimonial with photo
Day 21: Call-to-action—"Ready to start your search? Schedule a free consultation" with calendar booking link
New Listing Alerts & Saved Searches
Emails or texts notifying subscribers of recently listed properties in their areas of interest. Match buyers with perfect homes automatically—drive showings without manual searching.
Saved Search Setup: Lead fills out criteria (3-bed, 2-bath, $400-500K, zip codes 12345, 12346) → preferences stored automatically
Instant Alerts: New listing matches criteria → immediate email/SMS: "Just Listed: 3-bed, 2-bath in your area for $475K—schedule showing now!"
Similar Properties: Lead views listing but doesn't inquire → follow-up email: "Similar homes you might like" with 3-5 comparable properties
Price Drop Alerts: Favorited listing price reduced → instant notification: "Price drop! $25K off the home you loved—now $450K"
Open House Promotions & Reminders
Invitations and reminders about open house events to targeted segments or past contacts. Boost attendance 50% with automated multi-channel promotions (email + SMS + Facebook event + retargeting ads).
1 Week Before: Email to targeted leads (those who viewed similar properties) + Facebook event creation—"Open House Sunday 2-4pm: Beautiful 4-bed colonial!"
3 Days Before: Reminder email with property highlights, photos, directions—"Don't miss this Sunday's open house—see you there!"
Day Before: SMS reminder—"Open house tomorrow 2-4pm at 123 Main St—tap for directions" with Google Maps link
Day After: Attendees get thank-you email: "Thanks for visiting! Schedule a private showing or ask questions" + similar listings
Client Success Stories & Social Proof
Automated sharing of testimonials, case studies, or local market highlights to build credibility. Warm leads with proof of results—establish trust before first conversation.
Video Testimonials: New lead gets welcome sequence → Day 5 includes "Meet the Smiths: How we sold their home in 3 days for $20K over asking"
Market Performance: Monthly newsletter to leads—"We closed 15 deals last month, 10% above market average—see our recent sales"
Google Reviews: Post-closing follow-up sequence includes "Leave us a review!" request → automated thank-you when review posted
Case Studies: Buyer leads get "How We Helped First-Time Buyers Navigate Competitive Market" PDF with step-by-step journey
Past Client Check-Ins & Referrals
Periodic greetings or home anniversary notes to maintain relationships and encourage referrals. 40% of referrals come from past clients—stay top-of-mind with automated touchpoints.
Home Purchase Anniversary: 1 year after closing → "Happy Home Anniversary! Hope you're loving 123 Main St" with neighborhood updates, home value estimate
Quarterly Check-Ins: "How's everything going? If you know anyone looking to buy/sell, we'd love an introduction!" with referral incentive
Market Updates: "Your home value increased 8% this year to $520K! Thinking of selling or upgrading? Let's chat"
Referral Rewards: Past client refers friend → both get thank-you gift card + priority service—automated tracking and reward delivery
Holiday & Community Engagement
Non-sales content (holiday cards, local event news) that reinforces the agent's presence. Build relationships beyond transactions—position yourself as community expert and trusted neighbor.
Holiday Greetings: Automated Thanksgiving, Christmas, New Year emails/cards to entire database—"Wishing you and yours a wonderful holiday season!"
Local Event Spotlights: "This Weekend: [City] Farmers Market, Street Fair, Concert—enjoy your community!" position as local insider
Seasonal Tips: "Spring Home Maintenance Checklist," "Winterizing Your Home Guide"—valuable non-sales content keeping you top-of-mind
Community Involvement: "I'm sponsoring Little League this year! Come cheer on our local kids"—build personal brand as community member
Real Estate Scenarios—Automated by Quick Hub
Scenario 1: Suburban Family Home Buyer Drip Campaign
Trigger: Quinn detects high interest in suburban family homes (lead viewed 5+ listings with 3-4 bedrooms in family-friendly neighborhoods).
Automated Drip Series:
Welcome email featuring "Today's Best Family Homes in Your Search Area" with 3-5 curated listings matching preferences.
Virtual tour invitation: "See inside these homes from your couch—schedule video walkthroughs" with calendar booking link.
Educational content: "Top 10 School Districts in [City]—Where Should Your Family Live?" PDF with ratings, boundaries, testimonials.
Prompt to schedule call: "Ready to tour homes in person? Let's find your perfect neighborhood!"
Client success story: "How We Helped the Johnsons Find Their Dream Home in Great School District" video testimonial.
Lead feels understood, receives valuable hyper-relevant content, books consultation—24% conversion vs 8% without nurture campaign.
Scenario 2: Home Valuation Request Follow-Up Sequence
Trigger: Lead submits "What's My Home Worth?" form on agent website requesting home valuation.
Automated Welcome Sequence:
Email with personalized home value estimate: "Your home at 123 Oak St is worth approximately $485,000-$515,000 based on recent sales" with detailed report PDF.
Neighborhood insights: "Your [Neighborhood] Market Update—Homes selling 7% above asking, avg 12 days on market" with local sales data, trend graphs.
Video walkthrough: "Virtual tour of local schools near you—see why families love this area" or "Nearby amenities walkthrough" for different buyer types.
Agent introduction: "Meet Your Local Expert—I've sold 42 homes in [Neighborhood] with 98% list-to-sale ratio" with bio, testimonials, calendar link.
Call-to-action: "Ready to discuss selling? Schedule your free consultation—I'll create your custom marketing plan."
Lead receives valuable personalized information over time, builds trust, books consultation when ready to sell. Automated nurture converts 18% of valuation requests into listing appointments.
Scenario 3: Behavior-Triggered Hot Lead Response
Tracking: Quinn monitors lead engagement—email opens, website visits, listing views, time spent on pages.
Hot Lead Detection & Response:
Lead Sarah views same listing 3 times in 2 days, clicks through to neighborhood info, opens 4 emails in a row.
Quinn flags Sarah as "Hot Lead—High Intent" → instant SMS/email to agent: "Sarah Johnson is highly engaged with 456 Elm St listing—call her NOW!"
Sarah receives email: "Still thinking about 456 Elm St? Here's what you need to know" with property details, comparable sales, financing info, scheduling link.
Agent misses call → Quinn sends Sarah text: "Hi Sarah! I see you love 456 Elm St—I'd love to show it to you this weekend. When works for you?" with calendar link.
Sarah continues browsing → next day email: "3 Similar Homes Just Like 456 Elm St—Including One $25K Less!" keep her engaged if first property isn't perfect.
Hot leads get immediate personalized attention while still warm. Agent responds in minutes (not hours/days), conversion rate 45% vs 12% for slow follow-up.
Nurture Leads & Close More Deals—On Autopilot
Quick Hub real estate runbooks automate lead nurture drips, listing alerts, open house promotions, client success stories, past client check-ins, and community engagement—keeping you top-of-mind from first inquiry through closing and beyond. Convert 24% of leads vs 8% without automation. 40% of referrals come from automated touchpoints. Work smarter, close more.
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